L’Occitane has a very strong relationship with its producers. They are the ones who make the richness of the brand by producing the raw material of their cosmetics with a southern accent. Authentic men and women, bathed in nature, with senses always awake. They needed portraits in their image, simple, uncluttered, sensory. And with a soundtrack “truer than nature”.

This is how these sensory portraits were born in June 2019, in Corsica. Cathy, Stephan, Pascale. Then Philippe and Magalie in Provence. And Mickaël in Ardèche. Each star ingredient of the brand is thus sublimated in its relationship to its creator, revealing the tenderness of its men for a flower, a plant, a tree but also the complicity that unites them to L’Occitane.

This singular visual form has now become L’Occitane’s signature for their producers’ portraits on social networks and in stores, but also on TV where these films have been declined in 15-second commercial format.