How to explain and promote SNCF’s Journey Guarantees to the wider public?
ELEPHANT AT WORK used the actor Bruno Solo in 6 clips which were broadcast in 1347 cinemas in France and online.
The actor plays a traveller whose chronic bad luck is directly juxtaposed with the quality service offered by the SNCF and their staff.
Each film highlights one of the six SNCF Journey Guarantees. Shot with the active contribution of SNCF railway workers who made their debuts on the big screen for the occasion.
Format: Campagne digitale et cinéma